Week 2 Part B Business Research

 

Week 2 Part B

Business Research 

1. Checkmat Headquarters 
2. https://checkmatbjj.com/
3. Checkmat is an international academy of Jiu Jitsu for students and professional competitors. It is largely know worldwide, with affiliates in 16 countries. I am focusing on the Checkmat Headquartes website, since they have many other locations and each one has their social media separately.  The Headquartes is very large in size of location, but not as large in students, since their main focus in training competitors
4. In the website they have Facebook and Instagram. The website itself doesn’t seem to be updated since they have a schedule that contains striking and boxing classes and they provide them anymore, also all teachers that they have in the pictures don’t work there anymore (I know that because I used to train there). 

• Facebook 4,8k followers.
• Last post 20 Dezember 2021 
• Instagram 19k followers
• Last post 21 Dezember 2021
• Not really active with the stories (posts one or two per week) 

5.  By analyzing their social media I can see that they don’t regularly use their social media. They also didn’t reply to any of the feedbacks they have on google and yelp, either the bad or the good ones. I think they could improve how they use social media since they are largely known as a team worldwide. 

1. AOJ - Art of Jiu Jitsu 

2 - https://artofjiujitsu.com/

3 - AOJ is also a Jiu Jitsu academy with only one location in California with their location in Costa Mesa California. It is a small business, but is it is very known. 

4 - The website is very clear and it has informations about the schedule, but not much about who they are and the history.

 - Facebook - 112k followers 

• Last post 11 march 2020 
• Instagram - 276k
• Last post  February 4 2022 
• Posts every 2/3 days (probably 2 times a week). Posts are usually reels with exercises at the gym 

5. The business has a strong sense of the importance of social media. They don’t use a lot of the Facebook page, but in the other hand they provide a lot of content on Instagram. The content is usually videos, it is nice to watch it and I think it can attract new clients, but I feel that they could post more about the gym itself as well. One thing that I have noticed that they do, is that they partnered with a famous and big clothing brand, RVCA. By promoting their clothes and making designed clothes with the gym logo, it probably attracted even more students and followers.

1. Atos Jiu Jitsu 

2.https://atosjiujitsuhq.com/the-academy/

3. Atos is also a gym located in San Diego. It is an international team with affiliates in 14 countries. 

4. The website is very complete with a lot of information. The have the history of the gym, the prices and schedule, the story about the coaches that works there, different programs for kids and adults, and they also provide live classes and membership for online attendance. The website itself already has a lot of information. 

• Facebook - 27 likes and no posts. 
• Twitter - 1k followers and last post was on July 20, 2020
• Instagram - 176k followers. Last post was today, Feb 7 2022. Very active on Instagram with posts that varies from being daily (sometimes more than 1 per day) - to 3 times per week. Content has posts with photos and videos.

5. The business manages the social media really good. They focus on Instagram only, but they have a great and clear communication over there and on the website as well. You can definitely find information about them and have a sense of who they are and what they do on social media. I think they probably have a good sense of the importance of their marketing on social media, that’s why they have so many followers. Also having a variety of content such as videos, photos, stories is good to make it enjoyable for all types of followers. 

1. Fight Sports CA
2. https://www.fightsportscalifornia.com/
3. Jiu Jitsu academy and team with affiliates over the world and other states in the US. They offer more classes than Jiu Jistu and programs for weight loss. They train athletes and provide classes for regular students as well.
4. Website with a lot of information and very organized to find what you want, with a map of the places they have affiliate gyms. 

• Social media - when you click on the link over the website it doesn’t pop up the Facebook/ Instagram page. So it means it is not updated. They don’t have a platform for the business, only for the gyms, which are independent from each other. 

5. Even though their focus is having affiliate gyms that run their webpages, they should have a main page with their program, their athletes, what they offer or simply who are they and why people should open affiliation with them, instead of the many other options out there. 

1. Gracie Barra Jiu Jitsu
2. https://graciebarra.com/
3. Gracie Barra is also a team and a gym with affiliations around the world. They have the main coach, Carlos Gracie, who created the gym. It is one of the most known academies in the world of Jiu Jitsu and one of the oldest ones as well. 
4. The website has many interesting information, such as their values, program, why choose Gracie barra, events and the option to shop online. 

• Instagram: 109k followers 
• Last post 4 days ago
• Pots range from daily to at least one per week 
• Facebook: 285 followers 
• Posts seems to be linked with Instagram so they are shared together. 
• Twitter: last post in April 2019
• Flickr: last photo posted on November 2021

5. One thing that I have noticed that differ from the other gyms is that the posts are shared two times sometimes in Facebook, one in English and the other in Portuguese since their target is the public from US and countries that English is the main language, and also Brazil. The main social media is Facebook and Instagram and they have a great communication over both.

Conclusion

After analyzing 5 business and their social media I can come with some conclusions. All of them are in the same area, some are big and international, and others are small and local. But their size didn’t matter in terms of “popularity” on social media. AOJ, is the smallest gym of all others. Its the only one focused only in one location instead of trying to spread worldwide and it is the nome who has most followers on Instagram, with their imagine really well managed on social media and with an amazing interaction with their students. After we have Gracie Barra, which tried to improve their communication by translating their content for two languages and expanding their target, which was very smart of them! 

I could understand from this research that sometimes size is not the most important thing, when you don’t know how to manage yourself on social media. If you go small and focus on your clients, students, with a closer communication and paying attention to them, it might be a good investment for the growth of the company. Communication between client and customer is really important and social media is a great tool to make it happen! Business should be aware of that and take advantage of it, they can have success by doing that!