Week 15 Part A: What we Learn from Google Analytics

 Google Analytics is a free tool business and people that provides analytics and statistics for marketing and research. It's free and available for anyone with a Google account. It works in a way that tracks website performances and provides feedback through analytics that small/medium business can use to improve their strategies and marketing in order to have a more better engagement. Some of the evaluation metrics that they collect are: users, bounce rates, average session duration, pages per session and goal completions. They also provide analytics measures such as: data visualization and monitoring tools, data filling and manipulation, predictive analytics and anomaly detection, custom reports for advertising, audience and more. 

You can also integrate Google Analytics with other products  including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager and Google Search Console. 

For my business, the gym, Google Analytics would be a great tool to work with in order to get better results in our marketing. 

Google Ad would be a tool from google analytics that I see as beneficial to my business as well. Its an online advertising Ad platform and it really helps improving the target audience by the metrics based on keywords, demographics, location... etc. This would help my business with some feedback if our posts are being directed to the right audience, or if they are engaging with it. And from there we can see and arrange it to the results google ad would provide to us. 

Google Optimize would be great for our website too, once it helps the business showing where in the website it can have some work on. 

I think Google search console is another tool that I could use for my business. It helps with aids maintenance and it can monitor your presence on Google Search (Its really important to have the website showing on google search since many people can search key words when they are looking for a service/place to go so its good to track how our website shows on this research)

Generally there are many tools that Google Analytics provides and it can really help improving the presence of a business in the virtual world. It is good that some of those tools provide training videos and since its popular now you can also lean about how to use them by doing some research. I will definitely look into it when I start my business.