Week 8 Part A: How to Expand Your Reach on Instagram by Using Hashtags

• Does Instagram seem to work effectively for them?
• Are they using hashtags?
• Do they use them the same way on all posts?
• What types of hashtags are they using?
• How are they placing their hashtags?
• If you try searching with some of the hashtags a specific business is using, do they come up as an option to see?

• How many followers do they have?
• How often do they post?
• What type of content gets the most response?
• When was their last post made?
• What is the proportion of followers in relation to the number of likes they receive on a typical post?
• Do they receive many comments?

Checkmat HQ (https://www.instagram.com/checkmathq/) - International 

Followers: 19.2k

Posts every week (not consistent)

Last post: February 15

Numbers of followers reflects the interaction they get from the public - public is engaged and like/comment the posts

Reels are the media that gets most views and likes, but in the other hand not as many comments. 

Instagram is a tool that has been giving response to this company. Although they are not consistent with their posts, when they share something they get a lot of visibility. They don't post many stories either.

Hashtags: They don't use hashtags in all posts, specially the most recent ones. In the past posts, when they add # they always kept some of them in all posts, such as #checkmathq, #jiujitsu and other. It's a very smart way to use them because their name come up when you search for them.

If they improved their page by post every week, to start, I think those hashtags and their instagram itself would be more effective.

Praia BJJ (https://www.instagram.com/praiabjj/) - Local in Costa Mesa.

Followers: 1,284k

Post every 2 days/daily

Last Post: 50 minutes ago

Daily stories

The content varies from stories, to reels and pictures. Reels are the ones with most likes, but also it doesn't have many comments either.

They use hashtags in every post and all the same one, some posts vary with some extra quantity for more specific hashtags, but mostly is their name and the sport.

For a small company that has been in the market for a few years only, the Instagram seems to be giving a response, since the public engage with the posts. It is also interesting that you can see the effort that the business is doing for their marketing on Instagram. 

Pure BJJ (https://www.instagram.com/purebrazilianjiujitsu/) - Small gym in Chicago

followers: 883

Last post:Last week

Posts weekly

Last post 4 days ago

No stories

They have a few posts and only one reels. The interaction is not really consistent, but they also don't share much.

They use a good amount of hashtags and always the same ones. It is interesting that they add the #Chicago is their options, which is a good idea for someone who clicks on it see that they pop up in Chicago, and if they are interested in Jiu Jitsu they can check their Instagram out. 

Checkmat Poznan (https://www.instagram.com/checkmat_poznan/) - International (Poland)

Followers: 2,201k

Last post: 2 days ago

Posts every 2 days 

No stories

Only pictures on classes and athletes, no reels or other type of content

They don't use hashtags very frequently, only in some posts where they use the same ones. They have a good interaction by likes with the followers, not so many comments either. But Instagram seems to be effectively for them since they have a good amount of followers for a small business 

The most effective thing this business can do to grow on instagram is be consistent with the posts and see the feedback the public give in order to create content that will engage them. Instagram is a great marketing tool nowadays and there are many ways people can make money and attract more followers and clients, the use of hashtags is one of them. 

Some hashtags that I can use for my business are: #checkmat #checkmatsanmarcos #bjj #brazilianjiujitsu #jiujitsu