Week 16 Part B: Building Out Your Strategy

My idea of strategy will have a calendar with scheduled posts for instagram and facebook on same dates/times (which in the beginning will be a shoot in the dark since we don't know the best time for posting, but with the analytics we will be able to work on the times/when to post after a few weeks).

Digital Marketing Strategy 

Weekly: Posts with pictures about the gym/classes 3x a week 

Reels: 1x per week

Newsletter with announcements, sales, fun facts about the sport 1x week

Check metrics/analytics depending on posts, but work on them 1x per week to change the strategy for the following week (in case there is any adjustments that need to be made).

Contact and reports from MeetEdgar

Check Yelp/Google reviews and feedbacks - reply to them 

Monthly: Brainstorm ideas for posts and improvement with the team

Maintain website/Google updated.

Backup informations and reports to Google drive.

Organize Instagram with highlights

Content for first month:

Welcome posts

Introduction of coaches and their background

Reels of facilities

Schedule for kids and adult classes

Reels of highlight of classes 

Promotional sale for first month 

Holiday celebration

Importance of Jiu Jitsu to body and mind 

Announcement of monthly seminar with world champion coach 

This is a rough draft of weekly schedule